Rakuten TV has announced a major partnership with TCL, one of the world’s leading consumer electronics brands, to deliver over 50 Free Ad-Supported Streaming TV (FAST) Channels to TCL Channel—the brand’s integrated streaming platform available across millions of smart TVs throughout Europe.
This collaboration introduces a powerful content and technology expansion, enabling TCL users to access Rakuten TV’s premium owned-and-operated channels, as well as third-party FAST content from globally recognized brands.
The New Era of Rakuten on TCL Smart TVs
This milestone marks Rakuten TV’s evolution from a content distributor to a technical enabler, utilizing its Enterprise Services to support the seamless deployment of FAST Channels directly to connected TVs. By powering delivery infrastructure—including Server-Side Ad Insertion (SSAI), EPG scheduling, and content operations—Rakuten TV eliminates third-party dependencies and empowers content owners to scale across Europe.
FAST Channel Expansion Across Europe
Audiences in the UK, France, Spain, Germany, Italy, and Poland will now enjoy a broader range of free streaming content, spanning Hollywood and European films, documentaries, lifestyle formats, kids programming, and more.
Featured channels include Rakuten TV Top Movies, Drama, Action, and Romance, underscoring Rakuten’s commitment to genre diversity and premium ad-supported entertainment.
Unlocking Value for MarkApp Across the Ecosystem
This partnership unlocks multiple strategic benefits for MarkApp, reinforcing our cross-channel CTV capabilities, premium supply access, and value proposition to advertisers:
▸ Access to Premium CTV Inventory
With over 50 curated FAST Channels integrated into TCL smart TVs across Europe, MarkApp can scale its video and display demand across brand-safe, high-engagement CTV environments in key markets.
▸ Enterprise-Grade Infrastructure & Monetization
Rakuten’s role as a technical integrator provides opportunities for MarkApp to partner on channel distribution, gain SSAI-enabled access, and expand contextual ad placements through programmatic pipes.
▸ Advanced Targeting & Retargeting
TCL smart TVs and Rakuten TV channels offer audience insights across devices. By leveraging this data, MarkApp enhances cross-device targeting, demographic segmentation, and audience extension strategies across our contextual DSP.
▸ Custom PMP & Auction Activation
As Rakuten TV FAST inventory becomes available across integrated SSPs, MarkApp can activate PMP deals or open auction access, enabling advertisers to engage audiences at scale with precision targeting and contextual layering.
▸ FAST Channel Development Potential
With Rakuten’s Enterprise Services, MarkApp can explore white-label or co-branded FAST Channels, entering the media ownership space while supporting brands with content sponsorships, native placements, and branded entertainment models.
SSAI & EPG Advantages
From a technical standpoint, the integration of Server-Side Ad Insertion, metadata-level targeting, and scheduling functionalities supports higher monetization performance, better fill rates, and smoother ad experiences—all aligned with MarkApp’s mission to power high-quality, contextually relevant ad delivery across web, app, and CTV environments.
Benefits for Advertisers
The partnership also unlocks significant value for advertisers and media agencies:
- Expanded reach via TCL smart TVs
- Retargeting capabilities through cross-device signals
- Higher ROAS through contextual ad placements in premium content
- Awareness & performance uplift across pan-European campaigns
At MarkApp, we’re excited to integrate this next-level inventory and explore new collaboration models with both Rakuten TV and TCL—bringing advertisers closer to premium audiences across connected environments.
The future of FAST in Europe is here—and MarkApp is ready to power it.
