MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with a significant presence across the European Union (EU) and the DACH region. This collaboration plays a crucial role in expanding CTV and OTT monetization opportunities, offering advertisers access to premium ad inventory and enhancing viewer experiences across multiple markets.
Utilizing WedoTV’s Inventory Across EU & DACH
As an adtech powerhouse with global reach, MarkApp brings its expertise in digital advertising, leveraging WedoTV’s extensive CTV and OTT inventory to deliver high-impact advertising solutions. With direct integrations into premium WedoTV content, MarkApp ensures that advertisers can tap into high-quality, brand-safe environments, maximizing engagement and ad effectiveness across Europe.
The collaboration spans across multiple markets, including Germany, Austria, and Switzerland (DACH), as well as broader EU regions where CTV consumption is rapidly increasing. By utilizing its proprietary technology stack and advanced targeting capabilities, MarkApp helps brands and agencies connect with relevant audiences through dynamic ad placements, contextual targeting, and programmatic advertising solutions.
Future Growth: Expansion into LATAM & MENA
As WedoTV continues its expansion into Latin America (LATAM) and the Middle East & North Africa (MENA), MarkApp is well-positioned to capitalize on these emerging opportunities. LATAM and MENA represent high-growth potential markets with a rapidly increasing adoption of streaming platforms. With MarkApp’s deep expertise in audience segmentation, programmatic advertising, and AI-driven campaign optimization, the company will play a pivotal role in unlocking monetization potential for WedoTV’s growing CTV and OTT user base in these regions.
By extending its reach into LATAM and MENA, MarkApp strengthens its global offering, ensuring that brands and media agencies can access a seamless, cross-regional advertising solution. This expansion aligns with MarkApp’s commitment to driving innovation and delivering scalable ad solutions across digital channels.
MarkApp: A Global Adtech Leader with Elite Partnerships
MarkApp is recognized as a premier adtech provider, operating at the intersection of advertising technology and premium digital content. With a well-established base in CEE and the UK, the company has built a robust ecosystem of global partnerships, collaborating with major agencies and media groups worldwide. MarkApp’s extensive network includes partnerships with industry leaders such as:
- Rakuten
- Scripps
- Microsoft
- Adform
- Verve
- VGI
- TCL
- And many more
These collaborations underscore MarkApp’s ability to provide advertisers with unparalleled reach and access to premium inventory across web, mobile apps, and CTV/OTT environments.
Upcoming Milestones: AVOD Channel & Mobile Gaming
MarkApp continues to innovate in the digital space, with major product launches set for this year. The company is preparing to officially release its new AVOD (Advertising-Based Video On Demand) channel on Android TV and Apple TV, providing users with a high-quality, free streaming experience supported by dynamic ad placements. This move further strengthens MarkApp’s positioning in the CTV/OTT ecosystem, allowing advertisers to tap into a growing audience base through advanced ad solutions.
Additionally, MarkApp is expanding its digital footprint in the gaming industry by launching its first group of mobile games for Android and iOS. This initiative aligns with the company’s broader strategy of diversifying digital engagement touchpoints, offering both entertainment and monetization opportunities within the mobile gaming ecosystem.
MarkApp’s partnership with WedoTV exemplifies its commitment to shaping the future of digital advertising in the CTV/OTT space. By leveraging WedoTV’s premium inventory across EU and DACH, and preparing for expansion into LATAM and MENA, MarkApp solidifies its position as a global leader in adtech. Combined with the upcoming launch of its AVOD channel and mobile gaming portfolio, MarkApp continues to drive forward innovation, offering comprehensive advertising solutions across multiple digital platforms.
With a strong foundation of partnerships and an expanding portfolio of services, MarkApp is set to redefine the way brands, publishers, and advertisers connect in the evolving digital landscape.
