From Reach to Infrastructure, Trust, and Measurability Connected TV in Europe has officially moved beyond its experimental phase. By 2026, CTV is no longer evaluated as an “emerging channel” or a branding add-on. It is increasingly treated as core video infrastructure, subject to the same...
Unlocking underserved audiences through contextual intelligence Connected TV is no longer a question mark for brands and agencies—it is a priority channel. Consumer adoption, new streaming formats, and cross-device behaviors have cemented CTV as one of the fastest-growing environments in digital media. Yet the divide...
2025 is being hailed as a breakout year for independent media agencies and for good reason. Armed with flexible teams, agile planning, and the freedom to test emerging formats, these agencies are increasingly outperforming legacy holding groups. At the heart of their success? The strategic...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...
MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with...