The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem. Held annually in Cologne, Germany—and now expanding through DMEXCO Asia in Singapore—this event brings together the world’s foremost digital marketing innovators. A Brief History of DMEXCO Founded in 2009, DMEXCO...
Google’s long-promised phase-out of third-party cookies in Chrome, originally scheduled for 2022, has seen several delays. As of July 2025, the cookie deprecation is still partially rolled out, with significant friction between privacy compliance, publisher monetization, and advertiser readiness. Current Status Chrome now blocks third-party...
As we move deeper into a privacy-first digital era, the advertising world finds itself at a critical crossroads. Contextual advertising, once seen as a legacy method, has re-emerged as a scalable, future-proof strategy, while cookie-based advertising, despite its precision, faces mounting limitations. In 2025, the...
As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps. At MarkApp, we’ve...
2025 is being hailed as a breakout year for independent media agencies and for good reason. Armed with flexible teams, agile planning, and the freedom to test emerging formats, these agencies are increasingly outperforming legacy holding groups. At the heart of their success? The strategic...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has announced a strategic integration with MarkApp, joining its proprietary mobile app marketplace and programmatic bidder ecosystem known as PANTHEON. This partnership represents a convergence of premium mobile gaming supply and...
MarkApp is proud to announce a strategic partnership with NetCom TV, a premium vMVPD and FAST channel platform offering one of the most compelling content experiences in Connected TV today. This collaboration marks a significant expansion of MarkApp’s global CTV footprint, enabling advertisers to access...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...
Programmatic Media Growth in MENA: How Mobile & CTV Are Powering the Region’s Next Digital WaveExploring the transformation of advertising in the UAE and how MarkApp is driving performance at scale Over the past five years, the digital media landscape across the Middle East and...
The linear marketing funnel is no longer the guiding model for consumer behavior—at least not according to Google. At the 2025 NewFronts in New York City, Kristen O’Hara, Google’s VP of Agency, Platform and Client Solutions, unveiled a new paradigm: one where streaming, scrolling, searching,...
Rakuten TV has announced a major partnership with TCL, one of the world’s leading consumer electronics brands, to deliver over 50 Free Ad-Supported Streaming TV (FAST) Channels to TCL Channel—the brand’s integrated streaming platform available across millions of smart TVs throughout Europe. This collaboration introduces...