Connected TV adoption across Asia-Pacific is accelerating faster than any other region globally, with markets like Indonesia, Taiwan, the Philippines, and Japan driving unprecedented growth.
MarkApp’s contextual CTV infrastructure — Pantheon — is at the heart of this transformation. The platform analyzes content-level metadata, language, and audience engagement to deliver contextually relevant ads across major regional broadcasters and smart TV manufacturers such as TCL and Rakuten.
As local streaming platforms scale and advertisers seek measurable alternatives to linear TV, MarkApp enables AI-driven contextual targeting that improves viewability, brand safety, and ROI without relying on user IDs.
With APAC CTV ad spending projected to exceed $15B by 2026, MarkApp’s focus on contextual transparency and premium supply partnerships positions it as a key enabler for brands entering these emerging ecosystems.
By leveraging Pantheon’s contextual intelligence, advertisers in APAC can now connect with audiences across culture, language, and content — creating relevance at scale in one of the world’s most diverse media landscapes.
