While the U.S. has led the CTV monetization race, Europe is now catching up — with Central and Eastern Europe (CEE) emerging as a fast-growing hub for programmatic CTV innovation.
MarkApp’s official registration as an IAB Europe TCF vendor underscores its leadership in privacy, transparency, and ethical advertising, ensuring that every CTV impression aligns with GDPR and ePrivacy standards.
With Pantheon’s contextual bidding and compliance-first architecture, MarkApp enables buyers and publishers to transact under full transparency, providing content-level signals, brand safety flags, and bidstream integrity across EMEA.
From Poland and Romania to Greece and Serbia, CEE markets are transitioning rapidly to programmatic CTV, supported by MarkApp’s partnerships with Rakuten, TCL, and Scripps.
As Europe continues to harmonize its transparency frameworks, MarkApp’s contextual, privacy-compliant infrastructure paves the way for a trusted, measurable, and high-performing CTV ecosystem.
