As global travel rebounds, the way consumers discover destinations has fundamentally changed. No longer limited to desktop research or mobile search ads, today’s audiences are exploring the world from their living rooms through immersive Connected TV (CTV) content and premium OTT apps.
At MarkApp, we’ve seen a dramatic surge in travel-related CTV performance. Brands have leveraged our CTV inventory to reach high-intent travelers at scale, using contextual targeting to align ads with content themes like exploration, culture, and leisure.
CTV offers a unique canvas for travel storytelling. Full-screen video, surround sound, and premium content environments create an emotional resonance unmatched by display or mobile formats. During Q4 2024, campaigns using mid-roll placements across WedoTV, TCL saw a 42% higher ROAS versus standard video.
MarkApp’s Pantheon contextual bidder plays a pivotal role in this transformation. Our platform enriches every bid request with real-time metadata—including content genre, viewer location, language, and screen type allowing advertisers to deliver destination ads when viewers are watching relevant programming like documentaries, cooking shows, or adventure series.
Travel marketers can now activate geo-specific creatives across AVOD and FAST channels with precise frequency capping and cross-device sequencing. By matching CTV with mobile retargeting and high-impact web placements, MarkApp enables brands to create full-funnel journeys that turn interest into bookings.
In 2025, we’ve expanded our contextual taxonomy to include travel-specific signals such as airport proximity, trip planning behavior, and device context (e.g., smart TVs in shared households). This allows for deeper segmentation and custom PMP deals for tourism boards, airlines, and hospitality brands.
Moreover, our integration with leading DSPs and supply partners ensures scale without sacrificing quality. All inventory is brand-safe, fraud-protected, and certified under IAB TCF standards—giving marketers confidence in campaign integrity.
Whether the goal is to build brand awareness for a resort, drive direct bookings for flights, or promote off-season travel, MarkApp’s CTV infrastructure offers the contextual power and audience intelligence to make every impression count.
As the travel industry embraces digital storytelling, the big screen has become a gateway to global discovery. And at MarkApp, we’re proud to help brands turn viewer inspiration into real-world exploration—one connected moment at a time.
