The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...
Programmatic Media Growth in MENA: How Mobile & CTV Are Powering the Region’s Next Digital WaveExploring the transformation of advertising in the UAE and how MarkApp is driving performance at scale Over the past five years, the digital media landscape across the Middle East and...
In a move that further accelerates our commitment to powering premium advertising experiences across Connected TV (CTV), Mobile App, and Web environments, MarkApp is proud to announce its strategic partnership with Amagi, a global leader in broadcast and streaming solutions. This collaboration brings together MarkApp’s...
The linear marketing funnel is no longer the guiding model for consumer behavior—at least not according to Google. At the 2025 NewFronts in New York City, Kristen O’Hara, Google’s VP of Agency, Platform and Client Solutions, unveiled a new paradigm: one where streaming, scrolling, searching,...
The advertising technology ecosystem is complex, with multiple demand sources, bidding mechanisms, and monetization strategies available for publishers and app developers. Among the most effective solutions in programmatic advertising is Prebid, an open-source technology designed to optimize header bidding. Prebid.org, the governing body behind this...
The digital advertising landscape is on the brink of transformation with the advent of Web3. The integration of blockchain technology into AdTech can create an ecosystem that prioritizes transparency, privacy, and efficiency. But what does Web3 truly mean for digital advertising, and what are the...
MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with...
Adtech is rapidly transforming through AI and machine learning, which allow marketers to create more personalized, efficient, and impactful advertising experiences. Here are key trends and use cases of AI in adtech, each bringing tangible benefits to consumers and advertisers alike: 1. Personalized Targeting and...
As September 2024 unfolds, the advertising technology (adtech) landscape is experiencing transformative shifts. Driven by advancements in technology and evolving consumer expectations, these trends are reshaping the industry and affecting publicly traded companies like Criteo, PubMatic, Magnite, Microsoft, and others. Here’s a look at the...