MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with...
Adtech is rapidly transforming through AI and machine learning, which allow marketers to create more personalized, efficient, and impactful advertising experiences. Here are key trends and use cases of AI in adtech, each bringing tangible benefits to consumers and advertisers alike: 1. Personalized Targeting and...
As September 2024 unfolds, the advertising technology (adtech) landscape is experiencing transformative shifts. Driven by advancements in technology and evolving consumer expectations, these trends are reshaping the industry and affecting publicly traded companies like Criteo, PubMatic, Magnite, Microsoft, and others. Here’s a look at the...