In a move that further accelerates our commitment to powering premium advertising experiences across Connected TV (CTV), Mobile App, and Web environments, MarkApp is proud to announce its strategic partnership with Amagi, a global leader in broadcast and streaming solutions.
This collaboration brings together MarkApp’s curated, contextually-driven media marketplace with Amagi’s end-to-end cloud-managed live and on-demand video infrastructure, unlocking new levels of scalability, precision, and monetization opportunities for advertisers, agencies, and publishers worldwide.
Amagi: Powering the New Video Economy
Founded in 2008, Amagi has become a globally recognized pioneer in cloud-based broadcast technology, enabling TV networks, content owners, and digital platforms to launch, manage, and monetize live, linear, and on-demand channels across cable, OTT, and Free Ad-supported Streaming TV (FAST) platforms.
With a robust global footprint, Amagi empowers major media groups and streaming services with a comprehensive, flexible, and cloud-first video infrastructure that adapts to the evolving digital consumption habits of today’s audiences.
MarkApp: Contextual Media Meets Global Video Infrastructure
MarkApp continues to strengthen its position as a curator media agency and contextual programmatic marketplace across web, app, and CTV environments. Through this partnership, we now integrate Amagi’s video infrastructure directly into our premium supply pool, offering brands and agencies unparalleled access to curated audiences on global FAST, AVOD, and streaming platforms.
This integration further enhances our contextual bidder’s capabilities, allowing us to layer precision targeting, brand-safety, and audience segmentation across Amagi-powered channels, combining scale with impactful, data-driven advertising experiences.
Strategic Benefits for Advertisers & Publishers
✔ Global FAST, CTV, and OTT scale at your fingertips.
✔ Curated demand activation from MarkApp’s DSP & agency partners.
✔ Premium content environments powered by Amagi’s infrastructure.
✔ Seamless, scalable, and data-rich ad experiences for brands globally.
✔ Enhanced monetization for publishers seeking programmatic demand on Amagi’s video channels.
Conclusion: A New Era of Video Monetization Starts Now
The partnership between MarkApp and Amagi signals a new chapter in digital advertising innovation, combining best-in-class video infrastructure with curated media expertise to drive results-driven, scalable, and premium CTV and streaming monetization globally.
At MarkApp, we remain committed to bridging the gap between content, technology, and advertising by enabling partners to thrive in the rapidly evolving video economy.
Explore the new era of video advertising with MarkApp and Amagi today.
