Business Visit to Jakarta: February 10-22nd

MarkApp is thrilled to announce its upcoming business visit to Jakarta, Indonesia, from February 10 to 22. This visit marks a strategic step in expanding our presence in the Southeast Asian market, fostering new relationships, and exploring innovative opportunities within the digital advertising and mobile ecosystem. Spearheading this visit is MarkApp’s Managing Director, Sotiris Oikonomou, […]
Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape

Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and advancements in its ad-supported tier. By the end of 2024, […]
The Rise of Programmatic Audio Ads: Evolution and Cross-Device Targeting Benefits

In recent years, programmatic audio advertising has emerged as a powerful tool in the digital marketing ecosystem. With the proliferation of music streaming services, podcasts, and connected devices, audio has evolved from a supplementary format to a core component of advertising strategies. This article explores the evolution of programmatic audio ads, their technological advancements, and […]
Android XR: Transforming Digital Advertising Through Extended Reality

Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). As XR technologies mature, Android, with its extensive ecosystem and open-source nature, has stepped into the forefront with Android XR—a platform poised to revolutionize how developers build immersive […]
Next-Gen Programmatic: Trends Driving the Future of Digital Ads

Programmatic advertising has always revolved around leveraging technology to connect the right audience with the right message at the perfect moment. As 2025 approaches, innovations in areas like AI, retail media, connected TV (CTV), and privacy-focused strategies are rapidly transforming the landscape. Here are the key trends shaping the future of programmatic advertising. 1. AI […]
Navigating Gaming’s Future: Trends and Strategies for Success

The latest insights into the gaming industry reveal transformative trends shaping its evolution. As competition intensifies, developers are adopting innovative monetization strategies, including subscription models, in-game advertising, and seasonal passes, to diversify revenue streams. Global expansion is a priority, with a focus on integrating localized payment methods to cater to diverse audiences, bolstering accessibility, and […]
MarkApp and Adform Establish Strategic Partnership in European Digital Media Space

MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web, mobile app, and Connected TV (CTV) inventories. By leveraging Adform’s […]
MarkApp Media & Portuma: Pioneering Programmatic Media Collaboration

The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary […]
The Surge of Mobile App Programmatic Advertising and the Hype of Gaming Apps

In recent years, mobile app programmatic advertising has emerged as a dominant force in the digital marketing landscape, reshaping how advertisers connect with users and how publishers monetize their apps. The hype surrounding gaming apps, in particular, has underscored this shift, as they become central to both user engagement and revenue generation. At the heart […]
Zmaticoo Receives Google SDK Index Certification & Sets New Standards in Programmatic Solutions of MarkApp

In a significant milestone for the digital advertising industry, Zmaticoo has proudly announced its attainment of the Google SDK Index Certification. This recognition solidifies Zmaticoo’s position as a leader in delivering cutting-edge programmatic solutions. The certification underscores Zmaticoo’s unwavering commitment to maintaining the highest standards of quality, reliability, and performance for its partners and clients […]