
MarkApp & Equativ: A Strategic Alliance for Smarter Media Outcomes
MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering
MarkApp is proud to announce a new partnership with Equativ, the end-to-end media platform powering
In a privacy-first ecosystem where attention is fragmented across platforms, Pantheon, MarkApp’s contextual marketplace –
The programmatic industry has been oversaturated with so-called “green PMPs.” These packages promise sustainability, but
The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem.
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2025 is being hailed as a breakout year for independent media agencies and for good
As the advertising ecosystem matures, Connected TV (CTV) is outpacing expectations—both in consumer adoption and
As consumer habits evolve, seasonal peaks like Memorial Day no longer represent just retail milestones—they’re
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile
In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has
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