Blog

Partnerships

MarkApp & Equativ: A Strategic Alliance for Smarter Media Outcomes

MarkApp is proud to announce a new partnership with Equativ,...

Beyond News

AI Agents in Pantheon: Powering Contextual Intelligence Across CTV, Mobile & Web

In a privacy-first ecosystem where attention is fragmented across platforms,...

Beyond News, Business Strategy

The Anti-Greenwash Exchange: Verified Contextual PMPs in Action

The programmatic industry has been oversaturated with so-called “green PMPs.”...

dmexco 2025

Events

MarkApp at DMEXCO 2025 Cologne & DMEXCO Asia Singapore

The DMEXCO (Digital Marketing Exposition & Conference) is the pulse...

sandbox cookies

Beyond News

Google Sandbox & Cookie Deprecation – Where We Stand

Google’s long-promised phase-out of third-party cookies in Chrome, originally scheduled...

Beyond News

Destination Discovery Through the Big Screen: CTV’s Role in Shaping the Future of Travel Advertising

As global travel rebounds, the way consumers discover destinations has...

Beyond News

How Agencies Scale Campaign Success with CTV and Contextual Buying

2025 is being hailed as a breakout year for independent...

Beyond News

CTV’s Next Growth Frontier: Why Contextual Platforms Are Driving the Revenue Boom

As the advertising ecosystem matures, Connected TV (CTV) is outpacing...

Beyond News

Unlocking Seasonal Shopping Momentum: CTV’s Role in Performance Marketing

As consumer habits evolve, seasonal peaks like Memorial Day no...

markapp bidmachine partnership

Partnerships

MarkApp & BidMachine Join Forces to Power Transparent & Contextual In-App Monetization

In an era where transparency, contextual precision, and programmatic efficiency...

Partnerships

MarkApp Partners with AdSpin Games : Scaling Contextual Performance Across Mobile Inventory

In a significant move that redefines contextual programmatic advertising within...