Blog

Beyond News

World Cup 2026 Advertising: The Real Tournament Is Happening on the Open Internet

The 2026 World Cup is the largest single advertising window...

Beyond News

From Retail Media to CTV: The Expansion of Commerce Advertising

Retail media is evolving into a broader commerce-driven advertising ecosystem...

News

MarkApp Becomes an Official Google Certified Buyer

Today, we are proud to announce that MarkApp is officially...

Beyond News

The Rise of Premium Arabic CTV Inventory Across MENA

Premium Arabic CTV inventory is rapidly growing across MENA as...

Partnerships

MarkApp x Nexxen: Expanding Connectivity Worldwide

MarkApp partners with Nexxen through both Harion DSP and Pantheon...

Beyond News

Why Social Video and CTV Are Converging Into One Video Economy

Explore how social video and CTV are converging into a...

Partnerships

MarkApp x VIZIO Ads: Expanding Premium CTV Reach Across Smart TV Environments

MarkApp partners with VIZIO Ads to expand premium CTV reach,...

Beyond News

Agentic Markets: The Next Evolution of Programmatic Advertising

Explore how agentic markets are transforming programmatic advertising in 2026,...

Partnerships

MarkApp x Lovin Dubai: Unlocking Premium Local Reach at Scale

MarkApp partners with Lovin Dubai to expand premium local reach...

Partnerships

MarkApp x Covatic: Smarter Audience Intelligence for CTV and Mobile

MarkApp partners with Covatic to enhance audience intelligence, enabling privacy-first...

Partnerships

MarkApp x BidSwitch: Expanding Global Demand with Smarter Connectivity

MarkApp partners with BidSwitch to enhance global demand connectivity, improve...

Blog

The Shift from Cost to Value What Agencies Are Really Optimizing in 2026

Recent conversations with agency partners across markets point to a...