Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape

Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and advancements in its ad-supported tier. By the end of 2024, […]

Android XR: Transforming Digital Advertising Through Extended Reality

Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). As XR technologies mature, Android, with its extensive ecosystem and open-source nature, has stepped into the forefront with Android XR—a platform poised to revolutionize how developers build immersive […]

MarkApp and Adform Establish Strategic Partnership in European Digital Media Space

MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web, mobile app, and Connected TV (CTV) inventories. By leveraging Adform’s […]

MarkApp Media & Portuma: Pioneering Programmatic Media Collaboration

The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary […]

The Surge of Mobile App Programmatic Advertising and the Hype of Gaming Apps

In recent years, mobile app programmatic advertising has emerged as a dominant force in the digital marketing landscape, reshaping how advertisers connect with users and how publishers monetize their apps. The hype surrounding gaming apps, in particular, has underscored this shift, as they become central to both user engagement and revenue generation. At the heart […]

Pulsepoint Partners with MarkApp to Revolutionize Healthcare Marketing with Advanced SSP Integration

In a significant move set to redefine the landscape of healthcare marketing technology, Pulsepoint, a leader in digital media solutions, has announced a strategic partnership with MarkApp Media Ltd. This collaboration is poised to elevate Pulsepoint’s healthcare media plans by integrating MarkApp’s sophisticated Supply-Side Platform (SSP) capabilities, resulting in unparalleled cross-device targeting efficiency and enhanced […]