MarkApp Media LTD, a prominent player in digital advertising and media technology solutions, proudly announces its successful registration as an approved vendor within the Transparency and Consent Framework (TCF) managed by IAB Europe. About IAB & IAB Europe The Interactive Advertising Bureau (IAB) is a...
As the landscape of the U.S. advertising agency business evolves, independent agencies are poised for significant growth and increased relevance in 2025 and beyond, based on comprehensive market analysis and industry insights. The following key factors highlight why independent agencies are favorably positioned: In conclusion,...
The publishing landscape has dramatically shifted, and traditional monetization methods have evolved significantly. Publishers today grapple with declining direct traffic, evolving social media dynamics, and increasingly fragmented audience attention. To thrive in this challenging digital ecosystem, publishers must embrace new strategies emphasizing quality content, innovative...
In an era where the streaming landscape is increasingly competitive, Sprk: Watch Series and Movies emerges as a compelling Video on Demand (VOD) platform, offering users high-quality content for free. Unlike subscription-based models that require monthly payments, Sprk leverages an Advertising-Based Video on Demand (AVOD)...
MarkApp is proud to announce its official membership in IAB Hellas, the Greek chapter of the Interactive Advertising Bureau (IAB), a globally recognized organization driving the advancement of digital marketing, advertising technology, and media innovation. This strategic move reflects MarkApp’s commitment to industry excellence, regulatory...
Mother’s Day is one of the most widely recognized holidays in the United States, ranking just behind Christmas and Thanksgiving in terms of celebration. This presents a major opportunity for brands to connect with their audiences. However, consumer behaviors are evolving, requiring businesses to rethink...
The advertising technology ecosystem is complex, with multiple demand sources, bidding mechanisms, and monetization strategies available for publishers and app developers. Among the most effective solutions in programmatic advertising is Prebid, an open-source technology designed to optimize header bidding. Prebid.org, the governing body behind this...
Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and...
Extended Reality (XR) has been a buzzword in the tech industry for years, representing the convergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR). As XR technologies mature, Android, with its extensive ecosystem and open-source nature, has stepped into the forefront with...
MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web,...
The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments,...
In recent years, mobile app programmatic advertising has emerged as a dominant force in the digital marketing landscape, reshaping how advertisers connect with users and how publishers monetize their apps. The hype surrounding gaming apps, in particular, has underscored this shift, as they become central...
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