While the U.S. has led the CTV monetization race, Europe is now catching up — with Central and Eastern Europe (CEE) emerging as a fast-growing hub for programmatic CTV innovation. MarkApp’s official registration as an IAB Europe TCF vendor underscores its leadership in privacy, transparency,...
As Europe strengthens its data protection frameworks, data clean rooms — or “data banks” — are becoming essential for privacy-compliant audience collaboration between brands, agencies, and publishers. These environments allow secure data matching without exposing personal information, aligning with GDPR and IAB Europe’s evolving TCF...
In-game advertising has evolved into one of the most immersive, brand-safe, and high-attention environments available in digital media. As gamers engage deeply with content, the opportunity for advertisers to connect through contextually relevant messages becomes unparalleled. Through Pantheon, MarkApp’s contextual bidder, advertisers can now access...
Magnite and MarkApp Partner to Power Contextual Monetization Across Mobile Apps and Web in Emerging Regions MarkApp continues its mission to scale contextual monetization globally through a new partnership with Magnite, one of the world’s largest independent sell-side platforms. The collaboration strengthens MarkApp’s ability to...
As part of our 2025 European market expansion, the MarkApp team visited Madrid to engage with leading agencies, publishers, and technology partners, exploring new opportunities across web, mobile app, CTV, and digital out-of-home (DOOH) channels. Spain’s advertising landscape has undergone a remarkable transformation in recent...
At MarkApp, we believe that powerful creative execution is just as critical as advanced programmatic technology when it comes to delivering meaningful results for brands, agencies, and publishers. That is why we are proud to announce our new partnership with Zira, a leading creative design...
MarkApp Media is proud to announce a new partnership with NEW ID, a strategic collaboration that strengthens MarkApp’s global Connected TV (CTV) footprint and expands access to premium programmatic opportunities across Asia-Pacific and the United States. This partnership establishes NEW ID as an official buyer...
At MarkApp, we continue to strengthen our ecosystem of innovative adtech partnerships that drive value for advertisers, publishers, and developers worldwide. Our latest collaboration with Cas.ai, a next-generation adtech provider, and their owned PSV Game Studio marks a new chapter in advancing programmatic excellence across...
The DMEXCO (Digital Marketing Exposition & Conference) is the pulse of the global adtech ecosystem. Held annually in Cologne, Germany—and now expanding through DMEXCO Asia in Singapore—this event brings together the world’s foremost digital marketing innovators. A Brief History of DMEXCO Founded in 2009, DMEXCO...
In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization. This collaboration enables MarkApp to directly access and scale...
In a significant move that redefines contextual programmatic advertising within mobile gaming, AdSpin Games has announced a strategic integration with MarkApp, joining its proprietary mobile app marketplace and programmatic bidder ecosystem known as PANTHEON. This partnership represents a convergence of premium mobile gaming supply and...
The Cannes Lions International Festival of Creativity, the world’s most prestigious celebration of advertising, media, and marketing excellence, returns this June to the iconic French Riviera. From June 16–20, global leaders across creative, tech, and media will gather to define the future of brand communication...