Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape
Netflix’s European Expansion in 2024 Netflix significantly strengthened its position in Europe throughout 2024, continuing its aggressive content investment and market expansion. The streaming giant’s European subscriber base saw steady growth, fueled by a combination of original content tailored to local markets, strategic partnerships, and advancements in its ad-supported tier. By the end of 2024, […]
MarkApp & WedoTV: A Strategic Collaboration in the Expanding CTV/OTT Ecosystem
MarkApp, a leading adtech provider with a strong presence in Central and Eastern Europe (CEE) and the United Kingdom, continues to strengthen its global footprint through strategic partnerships. Among its most impactful collaborations is its engagement with WedoTV, a rapidly growing Video-On-Demand (VOD) publisher with a significant presence across the European Union (EU) and the […]
CTV: The Evolutionary Leap in Television and Digital Advertising
Technology’s exponential progress has redefined industries, with media and television standing as prime examples. Over the last 10 to 15 years, streaming platforms like Netflix, Amazon Prime, and Disney+ have revolutionized the traditional television landscape. As technology continues its relentless march forward, one of the most significant evolutions in this space is Connected TV (CTV), […]
MarkApp and Adform Establish Strategic Partnership in European Digital Media Space
MarkApp and Adform, two leading names in the digital advertising landscape, have announced a new strategic partnership to enhance digital media activities across the European region. The collaboration aims to deliver innovative solutions for advertisers and publishers, focusing on all types and formats of web, mobile app, and Connected TV (CTV) inventories. By leveraging Adform’s […]
Key Trends Influencing the TV and Streaming Video Industry in Europe
The television and streaming video industry in Europe is poised for significant transformation, driven by technological advancements, changing viewer preferences, and evolving regulatory landscapes. As we navigate through 2024 and beyond, several key trends are expected to shape decision-making and redefine the landscape of entertainment consumption across the continent. 1. Rise of OTT and Streaming […]
MarkApp Media & Portuma: Pioneering Programmatic Media Collaboration
The digital advertising landscape is evolving at an unprecedented pace, with new technologies and platforms emerging to reshape how brands connect with consumers. Among the leaders in this space are two innovative companies—MarkApp , an AI-driven powerhouse specializing in mobile app and connected TV environments, and Portuma, a Turkish-based ingame advertising platform with a revolutionary […]
AdTech Trends in September 2024: Impact on Publicly Traded Companies
As September 2024 unfolds, the advertising technology (adtech) landscape is experiencing transformative shifts. Driven by advancements in technology and evolving consumer expectations, these trends are reshaping the industry and affecting publicly traded companies like Criteo, PubMatic, Magnite, Microsoft, and others. Here’s a look at the current adtech trends and their implications for these key players. […]
MarkApp & Rakuten establish a partnership making impact in CTV advertising across Europe
Connected TV (CTV) advertising is revolutionizing programmatic media by combining the precision of digital advertising with the broad reach of traditional television. This new trend allows advertisers to leverage programmatic technology to target audiences with greater accuracy across streaming platforms and smart TVs. CTV advertising offers enhanced targeting capabilities, including demographic, behavioral, and contextual targeting, […]
