Blog

Beyond News

Sprk: The Future of Free, Ad-Supported Video on Demand

In an era where the streaming landscape is increasingly competitive,...

Beyond News

Maximizing CTV’s Impact: Balancing Brand Growth and Performance Marketing

Connected TV (CTV) has emerged as a powerful advertising channel,...

Business Strategy

Unlocking the Power of Context: Introducing Pantheon, MarkApp’s Contextual Bidder for CTV and Mobile Apps

In a post-cookie, privacy-first era, contextual relevance has become the...

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Beyond News

MarkApp Joins IAB Hellas: Elevating Innovation, Credibility & Industry Influence

MarkApp is proud to announce its official membership in IAB...

ctv mothers day campaigns digital ads

Beyond News

4 Key Mother’s Day Advertising Strategies to Elevate Your 2025 Campaign

Mother’s Day is one of the most widely recognized holidays...

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Business Strategy

MarkApp & Scripps Networks: A Strategic Alliance Transforming CTV Advertising

MarkApp Media Ltd is proud to announce a strategic partnership...

Blog

Understanding Prebid and Its Role in the Global AdTech Market

The advertising technology ecosystem is complex, with multiple demand sources,...

Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

Beyond News

Web3 & AdTech: How Blockchain Can Revolutionize Digital Advertising

The digital advertising landscape is on the brink of transformation...

Events

Business Visit to Jakarta: February 10-22nd

MarkApp is thrilled to announce its upcoming business visit to...

Beyond News

Playable Ads in Programmatic Advertising: A New Era of Engagement and Monetization

The digital advertising ecosystem is undergoing a transformation, with brands...

Beyond News

Netflix’s Expansion in Europe and Strategy for 2025: Subscription Changes, Ad Revenue Growth, and Competitive Landscape

Netflix’s European Expansion in 2024 Netflix significantly strengthened its position...

Blog

OTT & CTV Trends in APAC: The Rise of a Digital Entertainment Powerhouse

The Asia-Pacific (APAC) region has emerged as a dominant player...