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NETCOMTV MARKAPP BANNER (1)

Partnerships

Making a Strategic Partnership with NetCom TV to Expand Premium CTV Inventory

MarkApp is proud to announce a strategic partnership with NetCom...

Beyond News, Blog, Events

MarkApp at Cannes Lions 2025: Connecting Innovation & Global Programmatic Media

The Cannes Lions International Festival of Creativity, the world’s most...

Beyond News, Business Strategy

The MENA Adtech Boom: A Mobile & CTV-Driven Story

Programmatic Media Growth in MENA: How Mobile & CTV Are...

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Partnerships

MarkApp and Amagi Join Forces to Redefine CTV and Streaming Monetization on a Global Scale

In a move that further accelerates our commitment to powering...

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Beyond News

Goodbye Funnel, Hello CTV: MarkApp Leads the Shift

The linear marketing funnel is no longer the guiding model...

Big screens. Bigger content. Zero cost. Rakuten TV has teamed up with TCL to supercharge Europe’s connected TV experience by rolling out over 50 curated FAST Channels across millions of TCL smart TVs. This isn’t just another content drop—it’s a transformation in how free, premium streaming reaches homes. With genres spanning Hollywood blockbusters, European cinema, reality TV, kids content, docuseries, and more, TCL users now get a front-row seat to Rakuten TV’s growing universe of ad-supported entertainment.

Partnerships

Rakuten TV Expands FAST Channel Reach via Strategic Partnership with TCL

Rakuten TV has announced a major partnership with TCL, one...

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Partnerships

MarkApp Partners with Sovrn to Unlock Commerce & Audience Targeting Capabilities

MarkApp, a leading independent adtech company with a global footprint...

MarkApp Media LTD Successfully Registered as an IAB TCF Vendor by IAB Europe

Beyond News

MarkApp Successfully Registered as an IAB TCF Vendor by IAB Europe

MarkApp Media LTD, a prominent player in digital advertising and...

Independent Agency Trends2025

Beyond News

Independent Agency Trends2025

As the landscape of the U.S. advertising agency business evolves,...

How Digital Media Publishers Can Survive and Thrive for the Next 25 Years

Beyond News

How Digital Media Publishers Can Survive and Thrive for the Next 25 Years

The publishing landscape has dramatically shifted, and traditional monetization methods...

Uncategorized

GreenPMPs: Revolutionizing Sustainable Advertising in 2025

In 2025, the advertising industry stands at a pivotal crossroads,...

Beyond News

Retail Media & Programmatic Advertising: The Next Evolution in Commerce

The retail media landscape is undergoing a seismic transformation, with...