In an era where transparency, contextual precision, and programmatic efficiency shape the future of mobile advertising, MarkApp is proud to announce its strategic supply-side partnership with BidMachine, a mobile SDK platform engineered for next-generation app monetization.
This collaboration enables MarkApp to directly access and scale high-quality in-app inventory through BidMachine’s SDK infrastructure, while enhancing the value proposition for advertisers across Pantheon, MarkApp’s proprietary contextual bidder and ad exchange.
A Transparent, SDK-Driven Monetization Layer
BidMachine stands out in today’s mobile ecosystem as an SDK-centric monetization partner built for OpenRTB-first, privacy-compliant integrations. Publishers using BidMachine gain full bidstream visibility and real-time demand exposure from a wide array of DSPs, including those integrated with MarkApp.
By onboarding BidMachine, MarkApp significantly expands its global app supply footprint, particularly in high-growth regions across North America, LATAM, and EMEA, where real-time contextual and performance buying is on the rise.
Contextual Buying Meets Real-Time Signals
At the heart of the collaboration lies Pantheon, MarkApp’s contextual media engine that transforms raw bid requests into enriched decisioning frameworks. BidMachine’s SDK infrastructure transmits app-level metadata, in-app user behavior, and engagement scoring directly to Pantheon.
This allows DSPs and advertisers to:
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Buy inventory based on contextual relevance (genre, app taxonomy, session behavior)
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Access brand-safe, SDK-level placements
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Optimize performance campaigns using user-level scoring (retention curves, session time, device stats)
“BidMachine offers precision and transparency for SDK monetization at a level most partners cannot match. Their alignment with our real-time contextual engine, Pantheon, makes them a key strategic supply partner,” says Sotiris Oikonomou, Managing Director of MarkApp.
A Win for Advertisers, Developers, and Agencies
This partnership creates a unique performance loop for all stakeholders:
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Developers get direct demand, improved CPMs, and full control over placements
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Agencies gain contextual brand-safe environments and higher ROAS
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Advertisers access verified SDK supply with deterministic targeting and minimal fraud risk
Combined with MarkApp’s integrations with quality vendors and its IAB TCF registration, this partnership brings unmatched quality and trust to the in-app monetization space.
As programmatic budgets shift toward mobile-first performance and privacy-first environments, the MarkApp-BidMachine alliance is poised to set new standards in monetization quality, transparency, and contextual intelligence.
