Making a Strategic Partnership with NetCom TV to Expand Premium CTV Inventory

MarkApp is proud to announce a strategic partnership with NetCom TV, a premium vMVPD and FAST channel platform offering one of the most compelling content experiences in Connected TV today. This collaboration marks a significant expansion of MarkApp’s global CTV footprint, enabling advertisers to access highly engaged, affluent audiences through brand-safe, authenticated streaming environments.

Unlocking Premium Audiences at Scale

NetCom TV is a destination for high-quality content and live sports, boasting:

• 300+ live channels
• 80,000+ on-demand titles
• 10 billion+ ad impressions monthly
• CTV access via VAST and OpenRTB

With over 26 years in the media business, NetCom serves a discerning viewership characterized by premium tastes, high household income (HHI $200K+), and an average of 3.5 hours of daily viewership. The median viewer age is 42, with 60% of the audience aged 35-54, and strong family-centric engagement, making it an ideal environment for brands targeting decision-makers, parents, and high-intent buyers.

Why This Partnership Matters

By integrating NetCom’s CTV inventory into MarkApp’s programmatic ecosystem, advertisers and DSP partners gain access to:

• Authenticated FAST channel environments
• Live linear and on-demand viewing across premium content
• Highly targeted campaign delivery with contextual and audience-based buying capabilities
• Brand-safe, living room environments for impactful storytelling

MarkApp continues to invest in partnerships that align with its vision of delivering cross-device advertising solutions across CTV, mobile apps, and the web. This new partnership strengthens our CTV proposition, already supported by premium supply relationships with Rakuten, Wedotv, Scripps E.W., Amagi, TCL, NeoTV+, and VGI.

About NetCom TV

NetCom is a premium virtual multichannel video programming distributor (vMVPD) and FAST channel platform built for discerning, high-earning viewers. With over 70% of viewership happening on the living room screen, NetCom combines scale, brand safety, and premium positioning—offering brands a gateway to elite consumer segments like the Mom Elite, Elite Earners, and Team Titans.