This November, ATS Dubai 2026 by ExchangeWire arrives in the region for the first time, marking a significant milestone for the evolving digital advertising ecosystem across the UAE and GCC.
As Premium Sponsors alongside The Trade Desk, MarkApp is proud to support the launch of ATS in Dubai during a year that also represents our first official expansion into the region.
This is not just another industry conference. It is a structural signal that MENA has entered a new phase of programmatic maturity.
Why ATS Dubai Matters Now
The UAE and broader GCC markets are experiencing accelerated transformation across:
- Connected TV monetization
- Retail media infrastructure
- AI-powered campaign optimization
- Privacy-first targeting frameworks
- Cross-device commerce activation
Advertisers are demanding measurable outcomes.
Broadcasters require stronger monetization controls.
Retailers are investing in commerce-driven media strategies.
And regulators continue to tighten expectations around transparency and data governance.
ATS Dubai 2026 will focus on the forces reshaping the regional digital ecosystem, including AI innovation in ad tech, supply path transparency, contextual targeting evolution, and cross-regional alignment between APAC, EMEA, and MENA markets.
For decision-makers operating across CTV, mobile apps, web, and retail media, this is where infrastructure conversations happen.
MarkApp’s First Year in MENA
2026 marks MarkApp’s first official year operating in the MENA market. Our presence at ATS Dubai reflects a long-term commitment to building advanced programmatic infrastructure in the region, not short-term activation. After recognized by Financial Times as the 2nd most growing Software company across Europe for 2026 in the FT1000 list & 11th overall, the expansion in Middle East is another milestone.
MarkApp operates a full-stack adtech ecosystem across CTV, Mobile App, and Web environments. Our proprietary contextual marketplace, Pantheon, delivers privacy-first, ID-light decisioning designed specifically for high-growth video and in-app environments. Its architecture aligns with modern transparency standards, including IAB TCF compliance , and enables contextual enrichment at scale across premium global supply .
In parallel, Harion DSP introduces commerce-driven omnichannel activation capabilities, supporting retail media strategies and performance-based buying models across CTV and mobile ecosystems.
From Global Scale to Regional Impact
MarkApp’s global footprint spans North America, EMEA, APAC, and LATAM, with strong revenue acceleration through 2024 and continued momentum into 2025 . This operational maturity allows us to enter MENA with proven infrastructure, not experimentation.
The GCC market is evolving rapidly in advanced CTV solutions, contextual intelligence, and outcome-based media buying. Being part of this growth phase from year one positions us to contribute meaningfully to the region’s video and retail media revolution.
The Future of Video & Contextual in GCC
Programmatic growth in MENA will not be driven by legacy cookie-based models. It will be built on:
- Contextual intelligence over identity dependency
- Stream-native CTV architecture
- Transparent supply paths
- Cross-device commerce activation
- AI-driven yield and performance optimization
ATS Dubai 2026 represents a moment of alignment between global expertise and regional ambition. It signals that the Middle East is not simply adopting global adtech trends, but actively shaping the next phase of digital infrastructure development.
For brands, agencies, broadcasters, OEMs, and retail media operators across UAE and KSA, this November will be a defining conversation.
We look forward to contributing to it.
