MarkApp partners with Nexxen through both Harion DSP and Pantheon SSP, enabling global omnichannel activation, contextual monetization, and smarter programmatic connectivity across CTV, mobile apps, and web.
Through this integration, we are connected with Nexxen in two directions:
- via Harion DSP on the demand side,
- and via Pantheon SSP on the supply side.
This creates a unified framework for scalable media buying, contextual monetization, and curated programmatic activation across CTV, mobile apps, and web.
A Two-Way Integration Across the Ecosystem
Unlike traditional partnerships focused only on buying or monetization, this collaboration operates across both sides of the transaction.
Harion DSP → Accessing Nexxen Inventory Globally
Through Harion DSP, we can now activate campaigns across Nexxen’s global inventory footprint, enabling advertisers and agencies to access premium omnichannel environments through:
- Connected TV (CTV)
- Mobile app inventory
- Web environments
- Cross-device audience activation
This strengthens our ability to deliver scalable, performance-driven campaigns globally.
Pantheon SSP → Monetizing Contextual Inventory Through Nexxen DSP
On the supply side, Pantheon SSP enables us to monetize our premium contextual inventory through Nexxen DSP.
This includes:
- Curated app inventory
- Premium CTV environments
- Contextual and privacy-first supply packaging
- Enhanced bidstream intelligence
By combining contextual enrichment with direct DSP connectivity, we improve both monetization efficiency and demand quality.
Why This Partnership Matters
The programmatic industry continues to face structural challenges:
- Fragmented supply paths
- Reduced transparency
- Signal loss across intermediaries
- Increasing pressure on performance and efficiency
A two-way integration creates stronger alignment between buying and monetization while improving operational efficiency across the ecosystem.
How MarkApp Activates This Collaboration
Harion DSP – Global Omnichannel Buying
Harion DSP enables:
- Cross-device execution
- Flexible buying models (CPM, CPC, CPA)
- Real-time optimization
- Performance and branding activation within one platform
This allows advertisers to scale campaigns efficiently across Nexxen-connected inventory.
Pantheon SSP – Contextual Monetization Infrastructure
Pantheon enriches inventory before auction execution through:
- Contextual classification
- Environmental and engagement signals
- Privacy-first bidstream enrichment
- Curated marketplace packaging
This improves pricing efficiency and supply quality while operating fully ID-less.
The Business Impact
This partnership enables us to:
- Expand global buying and monetization capabilities
- Strengthen contextual CTV and app monetization
- Improve supply-path efficiency and transparency
- Create stronger alignment between supply and demand
For advertisers, agencies, and monetization partners, this translates into:
- better inventory quality,
- stronger performance,
- and more efficient execution across screens.
Looking Ahead
The future of programmatic advertising will be shaped by deeper infrastructure partnerships that connect supply and demand more intelligently.
Through our collaboration with Nexxen, we continue to strengthen MarkApp’s global ecosystem by combining omnichannel buying capabilities with contextual monetization infrastructure built for the next generation of advertising.
